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Vice President of Marketing


Remote / United States of America
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Healthcare
  • Post Date: 04/19/2024
  • Website:
  • Company Address: 2100 N Greenville Ave, 620, Richardson, Texas, 75082
  • Salary Range: $50,000 - $150,000

About Cariloop

We believe that no one should go through caregiving alone. With this cause in our minds and in our hearts, Cariloop helps families manage their loved ones' care needs by connecting them to an employer-sponsored caregiver support platform.

Job Description

Company Overview

Founded in 2012, Cariloop is a care company fueled by a deeper purpose: ensuring that no one goes through caregiving alone. We are a compassionate organization committed to providing steadfast support to those navigating the complexities of caregiving. Our platform is a lifeline offering personalized guidance from expert Care Coaches, cutting-edge digital tools, and access to an integrated care provider support network and community, tailored to meet the diverse needs of individuals and families at every stage of life.

Operating remotely across the United States, we embrace a virtual work culture that champions collaboration, flexibility, and inclusivity.

Our Impact


At Cariloop, the unbiased, inclusive, and empathetic way we strive to serve caregivers reflects how we serve our employees. You'll have the opportunity to make a genuine difference in the lives of millions of caregivers while enjoying the autonomy and flexibility of remote work. As a member of our team, you'll contribute to a movement to redefine the standard for caregiver support, shaping a future where caregivers feel supported, empowered, and recognized for their invaluable role. 


As a Public Benefit Corporation and a Certified B Corp, we continuously identify opportunities to use our business and platform as a force for good, being especially mindful of how we create a profitable, sustainable enterprise while supporting all of our stakeholders and giving back to our communities.


We believe deeply that the way we care for others should be a reflection of the way we care for our team. We seek to foster a culture of care that sees people for who they are and celebrates the core values they hold dear. When we care for our Loopers, our Loopers can focus on caring deeply for the caregivers, families, and communities we serve.


Join us in our mission to create positive change, and together, let's forge a path toward a more caring and connected world!


Career Opportunity


Join our Growth team as Vice President of Marketing!

As VP of Marketing, you will spearhead the planning, developing, and deploying of our marketing strategies that accelerate brand awareness, increase customer acquisition, and drive revenue growth. The VP of Marketing is responsible for leading and developing our Cariloop marketing team and operations including, demand generation, branding, communication, and PR/events. This is a highly collaborative role where you’ll partner with business and leadership teams, represent Cariloop externally at conferences or events, and build relationships with HR professionals, benefit brokers or buyers, channel partners, and potentially other interested Cariloop stakeholders. 

If you are a senior marketing leader and ready to make an impact in a dynamic and innovative environment, we want to hear from you! Qualified candidates should have progressive years of marketing experience with increasing responsibilities. Most recently you will have held a senior leadership role and are accountable for overseeing the marketing efforts of a $5-$20M+ company. Ideally, you have previously led marketing for a benefits solution provider, payer, broker, or similar organization in the benefits ecosystem. 

Primary Responsibilities

  • Craft a comprehensive marketing strategy aligned with business objectives aimed to enhance brand awareness, drive revenue, increase market share, retain current customers, and expand product offerings.

  • Analyze consumer insights and implement effective marketing plans across digital, social media, brand marketing, and PR channels.

  • Collaborate cross-functionally with product, business development, customer success, and leadership teams to define messaging and align on market strategies for new and existing products or services. 

  • Craft product narratives, value propositions, and communication material to support business development and customer success activities.

  • Develop and oversee the marketing budget;  analyze performance metrics, and adjust strategies for optimization.

  • Oversee the planning and deployment of virtual or in-person events and conferences.

  • Cultivate strategic partnerships with industry leaders and organizations to expand our reach and enhance brand credibility through co-marketing initiatives (i.e. webinars or educational events) to maximize strengths and resources.

  • Leverage automation tools and techniques to streamline processes, automate campaigns, and track performance metrics.

  • Continuously measure, track, and monitor market strategies or consumer insights to refine strategies and maximize marketing program effectiveness.

  • Lead, inspire, and motivate a diverse team of marketing professionals to execute strategies effectively.



  • 10+ years of progressive marketing experience, including at least  3 years in a senior leadership role at a $5-$20M+ benefits company. 

  • Bachelor's degree in Marketing, Communications, Business Administration, or a similar field of study.

  • Demonstrated proficiency and success in operating and leading all marketing disciplines, including strategy, content development, demand generation, social media, brand, PR/communications, and events.

  • An effective leader who can both develop teams and influence company direction in a growth stage company.  

  • Knowledge and proficiency in Hubspot, Outreach, Salesforce, Google AdWords٫ SEO, and web analytics.

  • Broad knowledge and understanding of business development, product marketing, and channel distribution management.



  • Strategic Thinking:  You are adept at analyzing market trends, anticipating future opportunities or challenges, and developing long-term marketing strategies aligned with business goals.

  • Leadership - You can effectively manage and mentor a diverse team of marketing professionals, foster collaboration, and promote a culture of innovation and performance excellence.

  • Adaptability & Empathy - You have a deep understanding of industry dynamics and customer (employer) and member (employee) personas. You can thrive in a changing environment and able to adapt marketing efforts to align with audience needs based on data and feedback.

  • Catalyst for Innovation - Your subject matter expertise blended with a deep understanding of products and services allows you to innovate new ideas and continuously advance marketing strategies. 

  • Communication - Your ability to effectively communicate (written, oral, and active listening) contributes to a collaborative, transparent, and hands-on work environment.

Benefits and Perks

At Cariloop, our commitment to supporting caregivers, families, and each other extends to every aspect of our organization, including our benefit offerings. Designed to address the holistic needs of our Loopers, our comprehensive program encompasses employee health, financial stability, and overall wellness. By prioritizing the well-being of our Loopers, we not only fulfill our mission but also foster a culture of empathy, collaboration, and support that extends beyond the workplace. Our comprehensive benefits package offers:

  • Comprehensive Medical, dental, and vision insurance coverage

  • Employer contributions to 401k retirement plans and Health Savings Accounts (HSA), empower you to build a secure financial future while taking care of your present needs.

  • Company-sponsored life, short-term, and long-term disability insurance, providing peace of mind in both anticipated and unforeseen life events

  • Access to Cariloop's member portal and services for both you and your family, offering a wealth of resources and support in navigating your caregiving journey

  • Annual stipends through our partner UrbanSitter, providing access to trusted care for your entire household, spanning childcare, tutoring, pet sitting, housekeeping, and senior care services

  • Open time-away policy and 14 paid company holidays yearly, promoting self-care and work-life balance, reflecting our commitment to Looper's well-being

  • Quarterly mental health days where all Loopers are encouraged to disconnect and recharge for the day

  • Paid volunteer time away, allowing all Loopers to make a positive impact in our communities

  • Fully paid caregiver leave for all Loopers, reflecting our commitment to supporting caregivers within our own company

  • And more!

Additional Information

Please contact the People team at if you would like to request a reasonable accommodation during the application or interviewing process.  

Cariloop participates in E-Verify. Upon hire, we will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the United States.

In alignment with our core values, Cariloop provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any kind without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. To learn more about how Cariloop creates an environment where people can be their true, authentic selves, click here.

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