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Product Marketing Manager


Remote / Mountain View, CA, US
  • Job Type: Full-Time
  • Function: Marketing/PR/Product Mktg
  • Industry: Healthcare
  • Post Date: 11/29/2022
  • Website:
  • Company Address: 1305 Terra Bella Avenue, Mountain View, CA, 94043

About GetInsured

We are a company on a mission to improve the way people shop for and enroll in health insurance. And we’re building world-class cloud-based software to bring the public health sector along with us.

Job Description

It's truly an exciting time to be a part of GetInsured. Our vision has always been to make finding and enrolling in health insurance simple. GetInsured currently has the largest state-based marketplace footprint, and our consumer-friendly interface and decision support tools empower millions of consumers across the country to make better health plan decisions. GetInsured builds and operates award-winning cloud-based enrollment tools that serve state-based exchanges, brokers, insurers, and consumers. In addition to eligibility determination, plan selection, and enrollment technology for state agencies, the company delivers innovative agent marketing and call center tools and services.

As a product marketing manager, you will drive how our products are packaged and get to market. You will be responsible for the following:

  • Creation of product data sheets including product features, hosting and related services, operational support services provided alongside, technical support and annual life cycle support.

  • Working as a team to create pricing.

  • Work with the sales team to position product for market entry through RFPs, exhibitions, webinars and partner promotion activities.

  • Understand the competitive environment and update each quarter.

  • Design promotional strategies to support business development activities and work with team to create the solution fit between customer needs and product capabilities.

  • Create and promote customer success stories for our website and other communication.

  • Update customers periodically with the progress of the product, show benefits of a community of customers periodically and consistently.

  • Understand the trade-offs between direct and channel sales and make strategic recommendations for an optimum portfolio of GTM approaches.

  • Promote the product on social media and PR.

  • Design launch campaigns for new products, modules and features as needed. These would include artifacts such as videos, industry research collateral, e-books, blogs, web properties, events, etc.

  • Contribute to delivering quality content to responses to RFPs

In this role, you will act with creativity and resourcefulness, be able to generate high-impact ideas, clearly prioritize workloads, manage multiple projects simultaneously, and drive them to completion. You'll develop working relationships and interactions both with existing customers and Product and Marketing across GetInsured and Change and Innovation Agency.



Minimum qualifications: 

  • Bachelor's degree or equivalent practical experience 

  • 7 years of experience in technical product marketing 

  • 2 years of experience working with SaaS solutions and cloud technologies 

  • 3+ years of experience in marketing to health insurance, health and human services, or safety net agencies. 


Preferred qualifications: 

  • Working knowledge and understanding of state government purchasing, including participation in developing and delivering responses to RFPs 

  • Baseline understanding of healthcare and human services programs and policies 

  • Experience with bringing new and innovative technology products to government market 

  • Experience with product marketing in state government, increasing adoption and growth  

  • Experience in SaaS product marketing, application development and modernization and/or low code platforms 

  • Ability to stay up to date on SaaS industry trends and application development landscape to discover/understand the market landscape 

  • Ability to work in a collaborative, dynamic, and fast-paced environment with excellent attention to detail 

What we offer:

A challenging, consumer-facing problem space, where you can make an immediate impact. You’ll be wearing multiple hats and working on various projects and teams. You will get your hands dirty with the latest technologies, learn to use new tools and get the opportunity have your say in the final product. You’ll work alongside a great team that assumes the best intentions and makes every effort to show empathy and care in all interactions. We’re a well-funded and stable private company with excellent salaries, medical/dental/vision coverage, and perks. GetInsured is an Equal Opportunity Employer.


  • Health, Dental, Vision, Life, Disability
  • 401k match
  • Stock options
  • Yearly Education allowance

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