SUMMARY:

The Senior Director, Patient Support Recruitment & Marketing is responsible for orchestrating all aspects of the development and implementation of Elligo’s enrollment for Elligo Site Network managing the Patient Engagement team and facilitating planning with Site Operations and other key departments. This role will devise custom strategies during pre-award for Elligo Projects, assessing barriers and motivation for participation to design appropriate strategies and solutions for patient recruitment, retention, and engagement. In addition, the Senior Director, Patient Support Recruitment & Marketing will develop and oversee Elligo’s Stand-Alone Recruitment solutions managing the Recruitment Project Managers, Enrollment Center and Patient Marketing Team who support the growth of our current and future service lines, and engagement with new and recurring clients.

Additionally, this position is responsible for regularly reporting on key performance metrics that support business line growth and ROI.

ESSENTIAL DUTIES:

Oversight of Patient Support Recruitment, Marketing & Engagement

• Provides oversight, leadership, and direction to the patient services teams.
• Gives the team the support needed to provide clients with recruitment, marketing and creative expertise by building, developing and managing a recruitment & marketing team capable of carrying out the necessary recruitment & marketing strategies and tactics to support the scope of services while maintaining project margins.
• Manage a marketing team to develop marketing plans and strategies, tactics, and resources necessary to drive a sophisticated lead generation program and achieve business goals for each client.
  • Continuously innovate to execute “first in the industry” marketing tactics to drive growth
  • Assist with running technologies that support Elligo’s marketing automation platform, refine automation of inbound lead process through SalesForce lead generation, and improve automation of analytics to review key sales data, per campaign
• Responsible for end-to-end patient recruitment process, including maintain a feedback loop to ensure learnings from operational delivery are incorporated into future commercial opportunities
• Establish and implement short- and long-term goals for departments
• Oversee the coordination of several annual conferences through planning, logistics, & ROI reporting
• Implementing trainings and educational / conference opportunities to support employee growth and providing support to each individual as needed

Public Relations & Communications

• Optimize a functional team workflow of processes to efficiently execute marketing tactics and daily tasks between all team members
• Supervise the planning and development of client marketing and communications materials
• Consulting and communicating with clients about patient recruitment advertising and communications strategies, patient enrollment and engagement objectives, key performance indicators, critical paths, materials development and approval, and the results of tactical implementation
• Drive results through strategic business plan activities and relationship management, ensuring high levels of customer satisfaction and loyalty

Strategic Planning and Analysis

• Strategic leadership of clinical trial campaign teams and department specialist (e.g. creative, research, production) involved in development and implementation of patient recruitment advertising campaigns Report division revenue generated by marketing tactics, and campaign performance updates to management
• Manage budgets and project margins on awarded work in keeping with corporate targets and for Patient Recruitment & marketing department
• Ensure the department is keeping up with the advancing marketing trends, and needs of the industry by researching competitors, performing industry-related research (e.g. readily available marketing materials) and identify target markets (e.g. social media, various types of medium, site by site needs), build relationships, perform in-depth presentations, strategic analysis and execution of implemented plans
• Setup, configure and analyze analytics tracking for cross functional campaigns, user flows and patient recruitments
  • Optimize overall marketing campaign performance & ROI
  • Conduct thorough research, perform data analysis and collect feedback to identify and capitalize on opportunities for enhancing and optimizing the demand and/or lead generation strategy
• Coordinate with Data Sciences use of EHR searches, including the impact of searches, metrics and strategic plan in utilizing the data pulls, and conversion rate of patients in database to enrollment in studies

Collaboration with Sales Team

• Development recruitment, retention and engagement strategies and pricing for new clinical study opportunities and deliver strategy to clients via multiple communication channels (proposal documents, presentations slides, video presentation, phone, and in-person meetings) discussing analysis and recommendations to new and existing clients
• Develop proposal language and contractual obligations specific to recruitment services for new awards, such as set deliverable/terms; budget details, identification of contractual needs
• Understand all buyers (site and sponsors) services offered by Elligo in order to develop effective marketing and sales techniques designed to reach potential